Fatimah Hussein has a career spanning over 30 years in Banking, and enjoying every moment of it. Her career starts in Citibank Berhad where she spent more than 10 years in Sales and Marketing. She subsequently joined Senior Leadership Team in Bank Simpanan Nasional (BSN) as Director of Total Quality Management & Service and play a pivotal role to transform the service quality standards in BSN as well as Development Financial Institution (DFI) in general through her executive advisory role in Malaysian Productivity Corporation. In 2005, she accepted the position of Director of Service Quality & Organisational Management in Kuwait Finance House where she double headed as Programme Director to set-up the Islamic Bank in Malaysia. In 2011, she made a strategic move to RHB Banking Group as Senior Vice President, heading various key positions in the Bank, including Regional Director for Role Model Branches, Head of Group Customer Experience, Head of Robotic Process Automation & Intelligence, and the most recent being the Head of Customer Contact Centre of the group. Throughout her career, she had the pleasure to head Customer Contact Centre in 3 different Banks including the privilege to set-up one of them.

With strong passion in customer and employee experience, Fatimah has led service culture programme in various organisations, from initial stage of identifying the unique service identity to building a service culture that moves the whole organization towards delivering the service commitments. She was member of Forrester CX Leadership Board from 2019 to 2020 and RHB Way (Culture) Programme Director from 2017 to 2022.

Fatimah is always excited to venture into something new that gives her the opportunity to explore, learn and enjoy the new experience. At the same time, she loves to share her vast experience especially in service, and thrilled to motivate others to stay positive and be the best of themselves. She looks forward to give back to the society through collaboration with CCAM to bring the association and its members to a greater height.