Celine Chan is the Regional Client Success and Business Development Director, for Transcosmos APAC. She is responsible for the overall management of global accounts in Asia Pacific and the growth and success of the portfolio of clients in APAC for Transcosmos.

She is a seasoned business leader in the CX space, with a proven track record of success in founding, restructuring, and scaling businesses across diverse industries. With over two decades of experience, Celine has established herself as a visionary strategist and influential leader in the Asia-Pacific region.

Throughout her career, Celine has held key executive positions in renowned organizations, driving growth, fostering innovation, and championing operational excellence. Celine played a pivotal role in rebuilding and restructuring management teams, leading to exponential business expansion and revenue growth.

Celine’s passion for driving industry growth and excellence extends beyond her corporate endeavors. As Deputy President of the Contact Centre Association of Malaysia (CCAM), she actively supports the advancement of the CX industry in Malaysia, collaborating with government agencies and industry stakeholders to promote digital technology adoption and facilitate networking opportunities for members.

In addition to her executive roles, Celine is a respected board member of Protasco Berhad, where she chairs the Board Risk Management Committee and sits on the Audit Committee as well as Board Nomination and Remuneration Committee.

Celine’s dedication to excellence, strategic acumen, and commitment to driving positive change have earned her recognition as a leader and influencer in the business community. Her leadership philosophy centers on fostering a culture of adaptability, innovation, and collaboration, empowering teams to achieve sustainable growth and success.

Outside of her professional pursuits, Celine is an advocate for mentorship and diversity initiatives.. Celine, a proud breast cancer survivor, passionately advocates for early detection and continues to share what she went through, to inspire others on the path to wellness.

Celine holds a Bachelor of Business in Accountancy from RMIT University, Melbourne, Australia. She is a Malaysian national and is married with three children.